When it comes to being creative, and even creating something, do you consciously consider what emotion you're trying to get across? Like, with Bianca Chandon, are you going for something uplifting? Or sarcastic? Or something that just inspires curiosity? I think an example would be that Nike (regardless of what other people's opinions are) sets the majority of their creative efforts toward making people feel motivated towards activity. Or at least, that's how I see it.
So you mean branding? I have my things that I go to, but it’s always changing but within the area I’m looking in. A lot of it’s coming from fashion right now. I’ve been into ad’s and layouts for a very long time,I would layout fake ad’s when I was young. I made an old anti hero ad when I was on girl and I think Howard was bummed but also was stocked I new how to do it.